Digital Marketing Services

New Patient Lead Generation

This is the bread and butter of any practice, which is why we made it central to our offerings here at Hemingway Marketing.

If your practice isn’t generating regular new patient visits, you don’t have a practice. And while all private practice physicians rely on word of mouth, if you’re looking to grow, word of mouth won’t be enough.

But most chiropractors, naturopaths and physicians use their two most valuable assets trying to drive new patients: their time and their energy.

Most practice owners attend events regularly to drive new patients. And while that’s an effective tactic, it’s time-consuming and forces you, the doctor, to spend your time doing things other than providing top-notch care.

Our proprietary digital marketing system has been set up to drive consistent new patient visits to your office on a weekly basis. It’s been tested in a variety of markets and, most importantly, it works.

It works really, really well.

So if you’re looking to grow your practice but are struggling to get your new patient volume to where you want it to be, contact us today.

chiropractor new patient leads

Website Design

Your website is your welcome mat. It’s the first impression many new patients get of your clinic – and it had better be positive. If your website is outdated, poorly designed, disorganized, or doesn’t have a clear call to action, visitors will move on and you’ve lost a new patient.

Hemingway Marketing specializes in developing optimized, mobile-friendly websites that will impress your visitors and make you stand out from your competitors.

We combine your expectations with our expertise, exceeding the former by demonstrating the latter. Our collaborative approach and focus on the user experience ensures your visitors have the most optimal website experience possible, find what they’re looking for, and make it into your office.

Search Engine Optimization

While a website is essential to your success, without search engine marketing, nobody’s going to find it.

We use a variety of tools to get you ranking for organic keywords, but there is no secret or quick fix to developing a great SEO strategy. The truth is that the websites with the most relevant and optimized content who take advantage of every SEO opportunity are going to be more searchable than those that don’t.

The tools we use to increase your search engine marketing include:

  • On-site and off-site SEO
  • Content marketing
  • Link building
  • Microsites
  • Local listings
  • Google My Business listings
  • In-depth analytics

Social Media Management

Have a social media presence but not sure what to do with it? You’re not alone.

Social media is a great way to feed the top of your sales funnel, touching potential new patients over and over again, building trust and establishing yourself as an industry thought leader.

Social media is a conversation, and the quality of any conversation is dependent on three things: presence, value and consistency.

  • If you’re not present, you can’t effectively participate, nor can you hear what else people are talking about.
  • If you don’t add value, nobody will listen to you.
  • If you’re not consistent, people will discard you as impulsive and a flake.

The first part’s the easiest, the third part’s the hardest, and the second part is the most important. At Hemingway Marketing, we help you do all three with much pomp and vigor.

However, a solid social media strategy, when implemented properly, takes a lot of time and energy – the exact things Hemingway Marketing was designed to help you get more of!

We’ll manage your entire social media presence, from Facebook to Google+ to Twitter to Instagram to whatever else comes down the pipeline. This includes:

  • Creation and optimization of social media profiles
  • Creation of social media calendar
  • Posting the content to social profiles
  • Engagement with your target audience and other thought leaders in the space
  • Ad creation to supplement growth and increase reach
  • Social media reputation management